As most of you know, hiring a professional photographer for a full day of shooting can be quite the investment for a small firm. So, here at Grayscale, we have developed five fool-proof tactics that we always practice to ensure we get the most out of all our interior shoots:
1. IDENTIFY YOUR INTENTION Establishing exactly what these images will be used for is always our first consideration when it comes to any shoot. Are these images for a specific social platform? For all of your social platforms? Are they solely for your website's design portfolio, or to pitch to potential publications? Each of these intentions facilitates different imagery, and establishing this beforehand is exponentially important for the photographer + your staff.
2. PROVIDE A SHOT LIST After you've identified your intention, it's always extremely helpful to provide the photographer with some more details on the images you want to see from the shoot. Shooting only for social media? Provide the photographer with some sample accounts + imagery that inspire you. Adding the images to your portfolio? Ensure they have visited your existing online portfolio, and have a discussion about the aesthetic you are hoping to achieve. Once again, this will just ensure that you are both on the same page + that the final product will be optimized for whatever platform you are using it for!
3. PREP AHEAD We know it seems obvious - but making a list of your go-to items, purchasing + loading them up the day before saves an enormous amount of time and energy on the day of the shoot. Typically, we'll have a team pow-wow the day before which dictates what items we already have that compliment the project, as well as a few items to purchase. For example, we've been known to bring the following for a half or full day shoot:
- Flowers, flowers, and then more flowers
- Vases of every size, shape, and color
- Bubbly, rose, various wine bottles that compliment the space
- Wine glasses + champagne flutes
- Dining wear + kitchen accessories
- Fruit for a wonderful pop of color
- Small sculptures
- Antique books + coffee table books
- Succulents + various potted plants
- Throw pillows
- Bedroom Textiles, throws + tablecloths
- and the list goes on and on
4. BE PRESENT While we of course only hire photographers that we trust and immensely admire - it is still important to be in attendance on the day of the shoot. Naturally, designers and photographers enter any space with a different eye - and more often than not, when you combine those visions into one, you get the best result! Just be certain that your participation it is a creative collaboration, and not just you sitting around telling the photographer how to do their job.
5. HAVE FUN!!! Photoshoot = a completed project! Take a moment to give yourself a serious pat on the back for all of the blood, sweat, and tears that undoubtedly went into this design. Play around with the space, flex your creative chops, and don't be afraid to take some risks. The beauty of photography is it's fluidity, and the ability to capture hundreds of images in a mere few hours. So move furniture, rearrange bouquets, pop the bubbly and enjoy!
See some examples from a recent photo shoot below: